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Sunday, July 20, 2003

The BBC and America 

Tim Burt writes in the Financial Times about the increasing popularity of the BBC in the United States. I have often griped about the quality of news in the US, especially on the cable networks. I normally watch the BBC at 11 pm on PBS to catch up on pretty much everything CNN and MSNBC have left out. I used to think that very few people in the US actually tuned into the BBC, but this article seems to contradict my belief and claims that viewership has actually risen considerably, especially in the aftermath of the Iraq war.

Leading US media groups - among them News Corp - don't want their news coverage to upset the Bush administration as it ponders long-waited media ownership reforms. The BBC aims to exploit that trend, arguing that there is an appetite for "long-form" journalism: a mixture of news and detailed analysis whether from Basra or Berlin.